|Lebanon welcomes the first International Advertising Association World Congress of the 21st Century
|Lebanon, gateway to the Middle East, is the major creative hub of the region, reaching around 250 million Arabic speaking consumers.
It also boasts one of the most ancient cities in the world, Byblos, which is known as the cradle of communication, as it gave the world the alphabet.
Advertising Professionals from all over the world will meet in Beirut, at Unesco Palace from the 21st to the 24th of May under the patronage of Prime Minister Rafic El Harriri.
The chairmans and CEO's of leading firms from this industry world wide will also attend the meeting, that is expected to be the most prestigious to be held in Beirut this year with the "Sommet de la Francophonie".
IAA Lebanon chapter is the most ancient in the region and the Lebanese advertising know how is widely recognised in the whole region.
The subjects to be dealt with are: the 21st century creative minds, the digital creative potential, women and Internet, children and advertising, relationships in communication.