A
- Advertising Agencies
- Architects


B
- Banks


C
- Car Dealers
- Car Rental
- Casinos
- Commerce
- Consulting
- Cosmetology
- Craft


D
- Data Processing &
Computer Systems
- Decoration &
Furnishing


E
- Editing
- Elementary Schools
- Engineering &
Contracting
- Environment / Waste
Management Services
- Express Delivery


F
- Fashion
- Financial Services
- Food & Beverage
- Furnished Apartments


H
- Health / Beauty
- Higher & Vocational
Training
- Home Appliances
- Hotels 3
- Hotels 4(A)
- Hotels 4(B)
- Hotels 5
- Hotel & Restaurant
Amenities


I
- Industry
- Insurance
- Interior Design /
Decoration
- Internet


J
- Jewelleries


L
- Lighting
- Luxury


M
- Media
- Music


O
- Office Equipment /
Electronics
- Oriental Carpets
- Outside Decoration


P
- Printing
- Promotional Materials


R
- Real Estate
- Recruitment
- Restaurants


S
- Sanitary Wares
- Security
- Services
- Sweets


T
- Taxi
- Telecommunication &
Mobile Phones
- Transport
- Travel Agencies
- Technical Studies


W
- Watches
- Water Treatment










 


 

Back to archives Back to news
French Version


Beirut honks all night long to its favorite ads (Daily Star)

Two-day event showed over 500 advertisements from 160 countries

Lots and lots of honking! That was the atmosphere at Unesco theater last weekend where "Adeaters," an event that screens ads from around the world was being held.

During the two-night-long ad marathon, the audience watched adverts from as far afield as South America, the United States and Europe on a big screen. Some Lebanese ads were shown also.

If the audience liked the ad, they were asked to make as much noise as possible by blowing small plastic party horns left on their seats.

From the noise level inside the theater, the customers certainly seemed satisfied.

Tarik Sikias, organizer of the event, said it was the third year running that "Adeaters" was held in Beirut.

"It is proving to be a success," he said, "considering that the tickets are sold out and the people seem to be very pleased with the show."

About 500 ads were shown over two nights, a screening fiesta that stretched from eight in the evening till three in the morning. Only a few dedicated ad lovers stayed until the end.

"The adverts we are showing get screened all around the world, in 160 countries, and they are not directed to a certain type of audience.

"It's for anyone who is interested in watching ads and having a good time," Sikias said.

Advertising was not limited to the screen. As people entered the theater, they were bombarded with promotional gifts by the many sponsors who saw it as a great opportunity to target an audience susceptible to, or at least interested in, advertising.

Many were impressed by the adverts, though the constant honking was not to everybody's taste.

"The show was amazing, but I hated the honking - it got really annoying - although it was a great idea to get the people to interact," said 21-year-old graphic designer Rema Saab.

Beirut 28-11-2004
Redaction
The Daily Star



BUSINESS
INFORMATION
Business News
Business Forum
Business Opportunities
Fairs & Exhibitions
Useful Addresses
Currency Exchange Rates
Context
GENERAL
INFORMATION
Geography
Some Marks
To see in Lebanon
FIRST LEBANON
INFORMATION
Media of 1stlebanon
Impact of 1stlebanon
Add your company
Press Book
WEBSITE SELECTION
Flowers delivery Lebanon
Flowers delivery Dubai
Oriental food specialty
Lebanese wine
Real estate agency Beirut
Hotel Hamra-Beirut
Car rental
Beirut-Lebanon
Rent a car lebanon
Reservation for your travel in Lebanon
Association des français de l'étranger
-section Liban
Diamond jewelry Lebanon
Jewelry manufacturer Lebanon
Jewelry watches-Swiss made watches
Diamond Swiss watches
Modern and comtemporary jewelry
Byzantine & Phoenician jewelry
Jewelry creation
Oriental, classical and traditional decoration
Hand made furniture
Construction management Lebanon
Projects development
Shoes manufacturer and distributor Lebanon
Sole agent of Philips & Whirlpool in Lebanon
Web development
Web marketing
Printing press services
Paper products
Insurance company Lebanon
Insurance Lebanon
Rent villas France
Hotels all over Syria
Hotel management company
University Lebanon
Arab Media News