|Beirut honks all night long to its favorite ads (Daily Star)
|Two-day event showed over 500 advertisements from 160 countries
Lots and lots of honking! That was the atmosphere at Unesco theater last weekend where "Adeaters," an event that screens ads from around the world was being held.
During the two-night-long ad marathon, the audience watched adverts from as far afield as South America, the United States and Europe on a big screen. Some Lebanese ads were shown also.
If the audience liked the ad, they were asked to make as much noise as possible by blowing small plastic party horns left on their seats.
From the noise level inside the theater, the customers certainly seemed satisfied.
Tarik Sikias, organizer of the event, said it was the third year running that "Adeaters" was held in Beirut.
"It is proving to be a success," he said, "considering that the tickets are sold out and the people seem to be very pleased with the show."
About 500 ads were shown over two nights, a screening fiesta that stretched from eight in the evening till three in the morning. Only a few dedicated ad lovers stayed until the end.
"The adverts we are showing get screened all around the world, in 160 countries, and they are not directed to a certain type of audience.
"It's for anyone who is interested in watching ads and having a good time," Sikias said.
Advertising was not limited to the screen. As people entered the theater, they were bombarded with promotional gifts by the many sponsors who saw it as a great opportunity to target an audience susceptible to, or at least interested in, advertising.
Many were impressed by the adverts, though the constant honking was not to everybody's taste.
"The show was amazing, but I hated the honking - it got really annoying - although it was a great idea to get the people to interact," said 21-year-old graphic designer Rema Saab.
The Daily Star