- Advertising Agencies
- Architects

- Banks

- Car Dealers
- Car Rental
- Casinos
- Commerce
- Consulting
- Cosmetology
- Craft

- Data Processing &
Computer Systems
- Decoration &

- Editing
- Elementary Schools
- Engineering &
- Environment / Waste
Management Services
- Express Delivery

- Fashion
- Financial Services
- Food & Beverage
- Furnished Apartments

- Health / Beauty
- Higher & Vocational
- Home Appliances
- Hotels 3
- Hotels 4(A)
- Hotels 4(B)
- Hotels 5
- Hotel & Restaurant

- Industry
- Insurance
- Interior Design /
- Internet

- Jewelleries

- Lighting
- Luxury

- Media
- Music

- Office Equipment /
- Oriental Carpets
- Outside Decoration

- Printing
- Promotional Materials

- Real Estate
- Recruitment
- Restaurants

- Sanitary Wares
- Security
- Services
- Sweets

- Taxi
- Telecommunication &
Mobile Phones
- Transport
- Travel Agencies
- Technical Studies

- Watches
- Water Treatment



Back to archives Back to news
French Version

Google goes local

update Internet darling Google is taking search to the streets, helping Web surfers find cafes, parks or even Wi-Fi hot spots in their area.

On Wednesday, the Web search company unveiled Google Local, which has been tested in the company's research and development lab for the last 8 months.

Type a keyword along with an address or city name into the search box at Google.com or at its newly designated site, Local.google.com, to find maps, locally relevant Web sites and listings from businesses in the area.

"A lot of times when people are looking for something, they want to do it on a local level...This is a core search promise," said Marissa Mayer, Google's director of consumer Web products, who helped build the service with a team of engineers from Google's New York office.

Mountain View, Calif.-based Google is giving prominence to local search at a time when it's one of the most hyped areas of development in the industry. Financial analysts and industry executives say geographically targeted search listings are prime real estate for local advertising, an estimated $12 billion annual business in the United States. In 2004, less than $50 million of that market will go toward ads related to local Net searches, but over time, the dollars will find their way to the virtual world, analysts say.

It will be "worth a lot more online. That is, merchants will pay more," said Safa Rashtchy, Piper Jaffray's Internet analyst. "Integration of that with search will make it very convenient for searchers and extremely useful for local merchants."

For now, search engines including Google, Yahoo, Ask Jeeves, MSN and CitySearch are working to perfect local search for consumers.

Google's chief rival, Yahoo, recently improved visitors' chances of finding local restaurants, ATMs, shops and bus routes through its map service. With its new SmartView feature, Yahoo now incorporates points of interests like restaurants into local maps, allowing Web surfers to refine what they're looking for (for example, Italian or Indian food) and see where a particular spot is located in the neighborhood.

Google, which fields about 200 million queries a day, said its local service improves people's access to relevant information, its long-time mission. Using the local service, people will find business addresses, phone numbers and "one-click" driving directions to places of interest.

To deliver the results, Google draws on business listings provided by third-party companies. It also uses technology to collect and analyze data on the physical location of a Web page and then matches that data to specified queries and their designated addresses.

For now, Google will not display local advertisements on the service, but it plans to do so in the future. However, the company currently sells advertisers the ability to target people by region on the main Web site. Google makes money by letting advertisers bid for placement on results pages for related search terms. Ads appear adjacent to or atop search results.

Marseille 12-04-2004

Business News
Business Forum
Business Opportunities
Fairs & Exhibitions
Useful Addresses
Currency Exchange Rates
Some Marks
To see in Lebanon
Media of 1stlebanon
Impact of 1stlebanon
Add your company
Press Book
Flowers delivery Lebanon
Flowers delivery Dubai
Oriental food specialty
Lebanese wine
Real estate agency Beirut
Hotel Hamra-Beirut
Car rental
Rent a car lebanon
Reservation for your travel in Lebanon
Association des français de l'étranger
-section Liban
Diamond jewelry Lebanon
Jewelry manufacturer Lebanon
Jewelry watches-Swiss made watches
Diamond Swiss watches
Modern and comtemporary jewelry
Byzantine & Phoenician jewelry
Jewelry creation
Oriental, classical and traditional decoration
Hand made furniture
Construction management Lebanon
Projects development
Shoes manufacturer and distributor Lebanon
Sole agent of Philips & Whirlpool in Lebanon
Web development
Web marketing
Printing press services
Paper products
Insurance company Lebanon
Insurance Lebanon
Rent villas France
Hotels all over Syria
Hotel management company
University Lebanon
Arab Media News