A
- Advertising Agencies
- Architects


B
- Banks


C
- Car Dealers
- Car Rental
- Casinos
- Commerce
- Consulting
- Cosmetology
- Craft


D
- Data Processing &
Computer Systems
- Decoration &
Furnishing


E
- Editing
- Elementary Schools
- Engineering &
Contracting
- Environment / Waste
Management Services
- Express Delivery


F
- Fashion
- Financial Services
- Food & Beverage
- Furnished Apartments


H
- Health / Beauty
- Higher & Vocational
Training
- Home Appliances
- Hotels 3
- Hotels 4(A)
- Hotels 4(B)
- Hotels 5
- Hotel & Restaurant
Amenities


I
- Industry
- Insurance
- Interior Design /
Decoration
- Internet


J
- Jewelleries


L
- Lighting
- Luxury


M
- Media
- Music


O
- Office Equipment /
Electronics
- Oriental Carpets
- Outside Decoration


P
- Printing
- Promotional Materials


R
- Real Estate
- Recruitment
- Restaurants


S
- Sanitary Wares
- Security
- Services
- Sweets


T
- Taxi
- Telecommunication &
Mobile Phones
- Transport
- Travel Agencies
- Technical Studies


W
- Watches
- Water Treatment










 


 

Back to archives Back to news
French Version


Meta search engines are back

It's been a busy year for the major meta search engines, with a number of notable developments that have restored their usefulness as worthy search tools.

Over the past year, Dogpile got a new look and features, Vivisimo announced Release 4.0 of its award-winning clustering engine, InfoSpace.com re-launched as a dedicated Yellow and White Pages destination site, and Intasys agreed to sell its wireless billing subsidiaries in order to focus exclusively on Mamma.com.

Three of the major players in the category - Brian McManus, EVP of Search and Directory, InfoSpace, Patrick Hopf, VP Business Development, Mamma.com, and Tony Philipp, President, Europe and EVP Business Development, Vivisimo - were panelists at a session entitled Meet the Meta Search Engines, which was held on Day 4 of the conference.

Together, they explained why meta search engines were once hot, had been elbowed aside by Google, and are now back in 2003.

Their story starts back in 1996, when the first meta search engines were established. Allowing searches to be sent to several search engines at the same time gave early users the impression that they were getting more comprehensive results. This led to their early popularity.

However, meta search engines typically mixed paid listings with organic listings, without any type of disclaimers. In addition, Google initially refused to partner with meta search engines, undercutting their claim of comprehensiveness. Finally, fraud problems hit a couple of the alternative pay-per-click search engines that were distributing their results to meta search engines. As a result, the whole category "turned into a dog."

So, what happened to turn things around? Three things.

First, the meta search engines have responded to criticism and worked hard to remove all of the ambiguity about whether results have been purchased by advertisers or determined by search algorithms. For example, "Mamma Recommends" was renamed "Mamma Classifieds" two years ago to ensure that users understood they are paid listings. More recently, Dogpile has started to clearly label all sponsored listings -- at the bottom of each individual listing, not just as a group.

Second, Google is now one of 15 search sources for Mamma.com and one of 13 search sources for Dogpile. Other sources shared by these meta search engines include Ask Jeeves, Teoma, About, LookSmart, and FindWhat.com. This helps to restore the earlier impression that meta search engines are providing more comprehensive results than any single engine.

Third, the major meta search engines are spending more time and effort "protecting the clicks" and emphasizing the "quality" of their partners and audiences. This doesn't mean that meta search engines will become more popular than Google, Yahoo, MSN, AOL, or Ask Jeeves anytime soon. Nevertheless, if you are trying to find the proverbial needle in a haystack, then meta search engines are much less likely these days to bury you in straw.

Amman 14-12-2003
Int@j Redaction
Int@j



BUSINESS
INFORMATION
Business News
Business Forum
Business Opportunities
Fairs & Exhibitions
Useful Addresses
Currency Exchange Rates
Context
GENERAL
INFORMATION
Geography
Some Marks
To see in Lebanon
FIRST LEBANON
INFORMATION
Media of 1stlebanon
Impact of 1stlebanon
Add your company
Press Book
WEBSITE SELECTION
Flowers delivery Lebanon
Flowers delivery Dubai
Oriental food specialty
Lebanese wine
Real estate agency Beirut
Hotel Hamra-Beirut
Car rental
Beirut-Lebanon
Rent a car lebanon
Reservation for your travel in Lebanon
Association des français de l'étranger
-section Liban
Diamond jewelry Lebanon
Jewelry manufacturer Lebanon
Jewelry watches-Swiss made watches
Diamond Swiss watches
Modern and comtemporary jewelry
Byzantine & Phoenician jewelry
Jewelry creation
Oriental, classical and traditional decoration
Hand made furniture
Construction management Lebanon
Projects development
Shoes manufacturer and distributor Lebanon
Sole agent of Philips & Whirlpool in Lebanon
Web development
Web marketing
Printing press services
Paper products
Insurance company Lebanon
Insurance Lebanon
Rent villas France
Hotels all over Syria
Hotel management company
University Lebanon
Arab Media News