A
- Advertising Agencies
- Architects


B
- Banks


C
- Car Dealers
- Car Rental
- Casinos
- Commerce
- Consulting
- Cosmetology
- Craft


D
- Data Processing &
Computer Systems
- Decoration &
Furnishing


E
- Editing
- Elementary Schools
- Engineering &
Contracting
- Environment / Waste
Management Services
- Express Delivery


F
- Fashion
- Financial Services
- Food & Beverage
- Furnished Apartments


H
- Health / Beauty
- Higher & Vocational
Training
- Home Appliances
- Hotels 3
- Hotels 4(A)
- Hotels 4(B)
- Hotels 5
- Hotel & Restaurant
Amenities


I
- Industry
- Insurance
- Interior Design /
Decoration
- Internet


J
- Jewelleries


L
- Lighting
- Luxury


M
- Media
- Music


O
- Office Equipment /
Electronics
- Oriental Carpets
- Outside Decoration


P
- Printing
- Promotional Materials


R
- Real Estate
- Recruitment
- Restaurants


S
- Sanitary Wares
- Security
- Services
- Sweets


T
- Taxi
- Telecommunication &
Mobile Phones
- Transport
- Travel Agencies
- Technical Studies


W
- Watches
- Water Treatment










 


 

Back to archives Back to news
French Version


Unlikely champion : Small Lebanese food company revels in sweet taste of global success

The story of Lebanese gourmet preserve company MymounŽ is the stuff of Disney movies. In 1989, at the height of Lebanon's Civil War, Youmna Ghorayeb and her sister decided to begin selling the traditional condiments they grew up eating in their tiny, 1,250-meter-high village near Mount Sannine.

Armed with a small loan from Bank Saradar and one young employee, they started collecting recipes for mulberry preserves amassed over generations by the women of their village, Ain al-Kabou. Three decades and 18 new employees later, MymounŽ manufacturers 30 products - including the original two - which are sold in gourmet stores around the world.

Last year their fig jam and mulberry preserve beat out 4,500 competitors to win, respectively, gold and bronze medals at the "Great Taste Awards" - the self-proclaimed "Oscars of the food industry" held each year in the United Kingdom.

"At that time we were obsessed by doing something positive, providing job opportunities for people in our village", the softspoken Youmna Ghorayeb told The Daily Star. "The roads to our village were cut, people were stressed, and the market was full of industrial products. We were first to provide homemade goods."

Half of MymounŽ's profits come from exports now, and the line is sold in such haute cuisine venues as France's Le Grand Epicerie de Bon Marche, Fortnum & Mason's in the U.K., and at U.S. chains Whole Foods and Dean and Deluca.

Ghorayeb credits increased international demand with driving last year's 17-percent growth in profits, but admits that foreign market penetration was a struggle. It wasn't until she traveled to the Fancy Food show in New York City two years ago that the export division - and consequently her profits - began to grow.

"Exporting is a very hard job, because you cannot reach the market by yourself," she said. "You depend on your agents in other countries and they don't have enough time to give to small companies like us."

But MymounŽ has definitely had help from both the public and private sectors.

Kafalat, the financial institution that has guaranteed loans for about 4,000 local small and medium-sized enterprises in coordination with the Ministry of Economy and Trade, has been supporting MymounŽ's development for seven years and recently co-signed a $200,000 loan from the Saradar group.

The Lebanese Association of Industrialists has also been boosting its assistance of late and will pay for Ghorayeb to join the Lebanese delegation at New York's Chelsea Halls Food Show in October.

Beirut 22-05-2006
Lysandra Ohrstrom
The Daily Star



BUSINESS
INFORMATION
Business News
Business Forum
Business Opportunities
Fairs & Exhibitions
Useful Addresses
Currency Exchange Rates
Context
GENERAL
INFORMATION
Geography
Some Marks
To see in Lebanon
FIRST LEBANON
INFORMATION
Media of 1stlebanon
Impact of 1stlebanon
Add your company
Press Book
WEBSITE SELECTION
Flowers delivery Lebanon
Flowers delivery Dubai
Oriental food specialty
Lebanese wine
Real estate agency Beirut
Hotel Hamra-Beirut
Car rental
Beirut-Lebanon
Rent a car lebanon
Reservation for your travel in Lebanon
Association des français de l'étranger
-section Liban
Diamond jewelry Lebanon
Jewelry manufacturer Lebanon
Jewelry watches-Swiss made watches
Diamond Swiss watches
Modern and comtemporary jewelry
Byzantine & Phoenician jewelry
Jewelry creation
Oriental, classical and traditional decoration
Hand made furniture
Construction management Lebanon
Projects development
Shoes manufacturer and distributor Lebanon
Sole agent of Philips & Whirlpool in Lebanon
Web development
Web marketing
Printing press services
Paper products
Insurance company Lebanon
Insurance Lebanon
Rent villas France
Hotels all over Syria
Hotel management company
University Lebanon
Arab Media News